Tibi, that is one of the most significant tablet chocolate brands, has been present in the Hungarian market for more than 70 years. Chocolate lovers could take’tibi’ that was named after the grandson of factory founder, from the shop shelves first in 1941. The corded shaped chocolates originally planned for children could be bought in 2,5 and 5 dkg sizes. The slogan “tibi is not only mums’ favourite” advertised the chocolate on posters.As a result of the widespread advertising campaign the product became popular among adults, too, so the original slogan had to be changed soon in Hungary as well as in abroad: “tibi is not only children’s favourite”. Tibi was one of the few brands that remained in the product portfolio after the nationalization in 1948, and it is produced by Bonbonetti Ltd. even today.
On basis of the materials used for its production ‘tibi’ is a speciality indeed obtaining „Special Quality Chocolate” qualification declared by the Hungarian Food Book in 2002, which means that it contains more than 30% cocoa and its milk content is over 18%. Traditional ‘tibi’ dark chocolate with min. 60% cocoa content and all the best ingredients provide the fine quality of real chocolate. Tibi ensures long delight with its high cocoa content to chocolate lovers, because its consistent composition melts slower in the mouth indulging its consumer longer.
Besides the popular tastes ‘tibi’ tablet portfolio is regularly widened by new variants. Now you can choose your favourite chocolate from 20 different versions, to which limited seasonal variants are added in different periods of the year.
Nowadays you can enjoy ‘tibi’ not only in form of tablets, but as Christmas candies, Christmas or Easter gift packs. Santa Claus and Easter Bunny figures are also branded with the popular logo. It can be found in form of dragee on the shelves as well. Apple-lemon-cherry flavoured jelly dragee is for dark chocolate lovers, but if you are bound to milk chocolate, you can choose peanut or raisin milk chocolate dragees.
Significant new products were launched in the autumn of 2008: tibi dark and milk chocolates with whole hazelnuts that had become very popular soon. Tibi’s brand new premium sub-brand, made of the finest, carefully selected ingredients, ‘tibi Prémium’ had been launched also at that time. The three dark chocolate variants with real raspberry or apricot pieces or 70% cocoa are to meet the highest requirements of the most sophisticated taste fans.
40g ‘tibi’ bars that are delicate fusions of the creamy filling and cocoa were launched in 2010. The marzipan dark chocolate bar as well as the truffle and cottage cheese-lemon flavoured milk bars let the consumers relax during the running weekdays, too.
Tibi Kid product family that is attractive for children and their parents appeared on the shelves in 2011. The smooth tablet chocolates and creamy bars are wrapped into colourful packaging with different designs. Tibi Kid can be bought in form of Christmas candies and advents calendar during Christmas season. Tibi Kid chocolates are made of natural fruits, without any additional colouring or preservatives, so the whole family can taste it happily.
Tibi’s form and packaging has been changed a lot for the last 70 years, its portfolio has been widened by many new products resulting that it is a well-known and popular brand even today.
If you placed all the tablets produced in a year upon one another, you could build a giant tower reaching the top of Mount Everest or 15 official soccer fields could be covered with them, for example.
There is only one thing that has remained unchanged: ‘tibi’ logo that is exactly the same as originally. With its name written with childishly curly small letters, ‘tibi’ is the ultimate brand from the great traditional chocolates that is still has been produced in Hungary, in Bonbonetti Group’s factory in Budapest from the beginning so far.
The year 2016 has been a year of changes for tibi as well. We have renewed and introduced a total of 13 new flavors to the market. Look for more exiting information about tibi brand on www.tibicsoki.com.